Blue ocean vs red ocean
Draws your value curve against competitors and builds the matrix of what to drop and what to create.
Verified calculationThe result depends only on your data and on formulas covered by the tests.
The interface is in English, but what the engine writes is not: rule messages, error messages, audit-log entries and the catalogue of nodes and patterns come from the specification packages, which are written in Spanish and are the source of truth. Their codes are always visible.
It draws your value curve against your competitors’ and organises what to eliminate, reduce, raise and create. Change a score and the curve moves.
Value curve
Automation consulting for small businesses
Scores
Scale from 1 to 5. Change them and the curve reacts.
| Factor | My offering | Large agency | Lone freelancer | Delta |
|---|---|---|---|---|
| Price | +0.50 | |||
| Speed of delivery | +2.00 | |||
| Ongoing support | +3.00 | |||
| Tailored solution | +0.50 | |||
| Recognition | -1.00 | |||
| Training for the team | no data | +3.00 |
Average divergence: 1.67. It is how far you stand apart from the competition, not how much better you are.
Action matrix
raise Training for the team
Nobody teaches you to run what they deliver.
reduce Recognition
Competing on brand against an agency is expensive.
missing: evidencia, responsable, fecha
An action with no owner and no date is an intention, not a decision.
Questions it leaves
- Inviertes más que la competencia en «Price». ¿Tus clientes lo notan y lo valoran, o podrías reducirlo?
- Inviertes más que la competencia en «Speed of delivery». ¿Tus clientes lo notan y lo valoran, o podrías reducirlo?
- Inviertes más que la competencia en «Ongoing support». ¿Tus clientes lo notan y lo valoran, o podrías reducirlo?
- Inviertes más que la competencia en «Tailored solution». ¿Tus clientes lo notan y lo valoran, o podrías reducirlo?
- Estás por debajo de la competencia en «Recognition». ¿Es una decisión deliberada o una carencia?
- Inviertes más que la competencia en «Training for the team». ¿Tus clientes lo notan y lo valoran, o podrías reducirlo?
The tool asks; it does not assign actions. What to eliminate or raise is a business decision.
Esto estructura una hipótesis de estrategia. No prueba que haya demanda, ni que el negocio sea rentable, ni que no exista competencia.
Lienzo estratégico, marco de las cuatro acciones y matriz ERRC de W. Chan Kim y Renée Mauborgne.
evidence coverage: 0 % · engine 1.0.0